Thursday, November 5, 2015

How telecom companies and websites collaborate to milk customers

You might have a limited data internet connection. If you visit some site where videos play automatically it consumes nearly 20-30 MB of your data at one go. News sites serve advertisements at the cost of consumers.
Let's calculate:
My internet connection is a BSNL(cheapest) USB Dongle the latest data pack for which i have recharged is offering 5 GB for two months(60 days) with cost of 451 rupees. Hence 10 MB costs nearly 1 rupee to me. One advertisement costs nearly 2-3 rupees. Over several browsing sessions this may come to nearly 10-15 rupees per day.
Automatic page refresh of news sites is another technique these sites drive up the data traffic to their sites.
People wishing to watch news are being bombarded with unwanted videos and causing lot of unnecessary traffic. Someone needs to take up the cudgels against such fleecing by sites/telecom companies.
This they claim as a means of monetization and revenue generation.

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